Web analytics defined

Web analytics are the measurement, collection, analysis and progressive reporting of Internet information and statistics. The objective of a summary analysis is to understand and optimize Web traffic. It is used for business and market research.

Our comprehensive analysis assists in creating a significant portion of the action plan as part of your  overall Web strategy.

Web analysis info

In today’s Internet it’s not just about analyzing and complying with a Search Engine’s algorithm anymore but  gaining a competitive advantage.

The fundamentals of e-Commerce analytics now include over 300 items that need to be put in account – starting from the entry landing pages to determining the visitor’s reason to leave a page.

As online channels evolve beyond traditional Web-based interactions to include mobile, video and social networking, so does the need for Web analytics to bring together customer interactions across all online channels into one place.

Web analytics tools

There are a wide variety of analytics tools currently in use.

It takes multiple technologies to analyze human behavior and expectations. We are utilizing a variety of analytical tools such as summary .net, v-analyzer, google analytics, awstats, webalizer, site catalyst, IBP, and others.

There is no one tool that can do it all, as every tool has it's own distinct advantages. Some provide less detailed statistics but an excellent overview while others offer an in-depth analysis of the visitors.

The combined knowledge is gathered into a summary analysis report serving as the foundation for the "Consumer Trends" application, which is part of the Web strategy.