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| ↓ SEO RANKING IMPROVEMENTS |
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SUBMISSIONS & RANKING TIPS Write a descriptive title for each page of up to 10words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title appears on the Web search engines when your page is found. Entice surfers to click on the title by making it a bit provocative. Place this at the top of the Web page between the <HEAD> </HEAD> tags, in a similar format: <TITLE>at www.cybermight.com we offer complete web services · design · hosting · merchant solutions</TITLE>
Choose Keywords Prepare a list of 50 to 100 keywords -- the kind of words you hope someone would type in and find your site. Make sure that you don't repeat any word more than three times. Place those words at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format: <META NAME="KEYWORDS" CONTENT=" free hosting, templates, ecommerce, web pages, graphics, development, submissions, merchant item, html, frontpage, dreamweaver, search engine optimization, buy ranking, search engine ranking, buy page rank, top 10 page rank, by engine, top 10 listings, placement, seo, web marketing strategy buy page rank, ecommerce, paid page rank, increase page ranking "> etc.
Write a Page Description Write a careful 200 to 250 character (including spaces) sentence or two. Eliminate as many "filler" words as you can, to make room for the important keywords which do the actual work for you. Place that description at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format: <META NAME="DESCRIPTION" CONTENT="your description here">
Register your site with Search Engines When you have all Meta tags in place you can submit your page to the important Web search engines and directories. It doesn't take long, and most Internet users use one - Ask, Google, Yahoo, Lycos, Infoseek, Excite, AltaVista, Hotbot, MSN, Webcrawler, Searchit, Alltheweb, Looksmart - there are hundreds of smaller ones. It slowly will increase your page rank and to improve your listings.
Put your URL in your e-mail signature file That way every message you send - to anyone - reminds people where your Web Site is out there.
Request Links on Industry Sites You probably belong to various trade associations that feature member sites. Ask every business and friend you know to exchange a website link.
Include URL on Stationery, Cards, and Literature Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct, with slashes leaning right rather than left.
Issue News Releases Find newsworthy events (such as the launching of your free service), and send news releases to print and Web periodicals in your industry.
Send your URL to your local newspaper's technology editor Many newspapers regularly review, mention or feature unique or topical websites in their tech or business sections. But they can't mention yours if they don't know about it.
Join a "web ring" These rings, which link people who visit a site to the next person in a circle of members, are popping up everywhere.
Promote Your Site in Mailing Lists and News Groups The Internet offers thousands of very targeted mailing lists and news groups. Use a newsgroup site to find appropriate newsgroups. Don't bother with news groups constituted of pure "spam." Instead, find groups where a dialog is taking place. Don't use aggressive marketing, even if you see other idiots doing so. Rather, join in the discussion and let the "signature" at the end of your e-mail message do your marketing for you. The soft-sell approach is key here, because if you barge into an online community and start plastering your URL everywhere, you'll make plenty of enemies and do yourself absolutely no good. So don't go spamming the net.
Join a Banner Exchange Program Of the many banner exchange programs, LinkExchange is the biggest. Essentially, you agree to show a rotating banner on your site for other LinkExchange members, and they do the same for you. It slowly will increase your page rank and to improve your listings.
Tell everyone you know or meet to visit your web site Tell your family, your friends, your colleagues and the butcher. You should be able to persuade a few of them to visit your pride and joy. This list should get you started and send you well on the way to running a successful web site. Contact us for more info about search engine optimization. |
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