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About SEO, SEM, Email marketing, and Social Media Communication
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Search Engine Watch: During last year alone an estimated 1,968 billion people searched the Web. How many of these potential customers were searching for your business... and how many of them found your Web Site?
Delivering impressive sales levels
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A well designed, easily navigable site is very important, but if it is not recognized by the search engines, there will be no web hits. No web hits, no customers. No customers, no business. No matter how much you paid for your web site. With such an overwhelming number of people using the search engines to find what they need, it is essential to your business that your potential customers find Your web site, not your competitors'.
General Advertising
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There are many steps that a business can take to advertise, but Internet advertising is different than print advertising, Internet marketing is different than traditional marketing. The major Search engines are run by powerful computers, and computers speak their own language.
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A recent research concluded that search engine positioning and search engine optimization is much more effective than any other form of Internet marketing or Internet advertising. Therefore it is most important to get your site ranking up in the search engines where all those potential customers can find you.
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Business marketing info
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Internet Marketing Search Engine Promotion, ranking improvements, immediate placement, marketing strategy planning and much more. SEO includes existing pages preparation, basic and special submissions, ranking improvements, content preparation for the optimized pages, keyword research, ad-word research and much more.
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We also prepare the pay-per-click terms and keyword phrases for you, and the bidding research etc. It includes maintenance and re-organizing META tags and interlinking optimized pages as required, continuous updates, 301 redirect implementation, email newsletter service, link exchange program, and chosen newsgroup submissions.
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Full SEO and SEM Search Engine Promotion Package - The pricing depends mainly on the your intended goal. Search Engine specific pay-per-click fees are not included.
Common mandatory tools
Create a Page Title
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Write a descriptive title for each page of up to 10words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title appears on the Web search engines when your page is found. Entice surfers to click on the title by making it a bit provocative. Place this at the top of the Web page between the <HEAD> </HEAD> tags, in a similar format: <TITLE>at www.cybermight.com we offer complete web services · design · hosting · merchant solutions</TITLE>
Choose Keywords
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Prepare a list of 50 to 100 keywords -- the kind of words you hope someone would type in and find your site. Make sure that you don't repeat any word more than three times. Place those words at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format: <META NAME="KEYWORDS" CONTENT=" free hosting, templates, ecommerce, web pages, graphics, development, submissions, merchant item, html, frontpage, dreamweaver, search engine optimization, buy ranking, search engine ranking, buy page rank, top 10 page rank, by engine, top 10 listings, placement, seo, web marketing strategy buy page rank, ecommerce, paid page rank, increase page ranking "> etc.
Write a Page Description
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Write a careful 200 to 250 character (including spaces) sentence or two. Eliminate as many "filler" words as you can, to make room for the important keywords which do the actual work for you. Place that description at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format: <META NAME="DESCRIPTION" CONTENT="your description here">
Register your site with Search Engines
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When you have all Meta tags in place you can submit your page to the important Web search engines and directories. It doesn't take long, and most Internet users use one - Bing, Ask, Google, Yahoo, Lycos, Infoseek, Excite, AltaVista, Hotbot, MSN, Webcrawler, Searchit, Alltheweb, Looksmart - there are hundreds of smaller ones. It slowly will increase your page rank and to improve your listings.
Social media accounts
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Social network sites such as Facebook, Mechantcircle, Linkedin and Myspace are exciting new channels for you to share knowledge, express your creativity and connect with others who share your interests. Cybermight supports your participation, and we maintain your online community accounts.
Articles and reviews
- Article marketing has many benefits for online businesses and websites today which you can see in an article marketing robot review. It refers to the submission of articles to different directories to get the hyperlinks from different websites who want to publish the content of your page.
- Article submissions boost your Website rank in search engines. One great thing is that one does not need an expert to do the articles. Even a novice can do it. This process gives a lot of benefits. An article with keyword-rich contents can open doors for a higher search engine optimization ranking.
- It is a highly effective marketing strategy. It is a significant part of the link building process.It is a way to attract interested visitors who may become regular customers.
Put your URL in your e-mail signature file
Request links on industry Sites
Include URL on stationery, cards, and literature
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Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct, with slashes leaning right rather than left.
Issue News Releases
Send your URL to your local newspaper's technology editor
Join Web Rings
Promote Your Site in Mailing Lists and News Groups
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The Internet offers thousands of very targeted mailing lists and news groups. Use a newsgroup site to find appropriate newsgroups. Don't bother with news groups constituted of pure "spam." Instead, find groups where a dialog is taking place. Don't use aggressive marketing, even if you see other idiots doing so. Rather, join in the discussion and let the "signature" at the end of your e-mail message do your marketing for you. The soft-sell approach is key here, because if you barge into an online community and start plastering your URL everywhere, you'll make plenty of enemies and do yourself absolutely no good. So don't go spamming the net.
Join a Banner Exchange Program
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Of the many banner exchange programs, LinkExchange is the biggest. Essentially, you agree to show a rotating banner on your site for other LinkExchange members, and they do the same for you. It slowly will increase your page rank and to improve your listings.
Tell everyone you know or meet to visit your Website
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Tell your family, your friends, your colleagues and the butcher. You should be able to persuade a few of them to visit your pride and joy. This list should get you started and send you well on the way to running a successful web site. Contact us for more info about search engine optimization.
HTML tags optimization
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The very first step we take is to check all of the HTML tags for each page to make sure that they are optimized for the specific content of your site. This includes the title of the page and keywords specific for that page.
Choosing the right Keywords
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Search Engine Keyword Optimization can make or break your web site position. We utilize the most popular keywords in conjunction with your page content to direct potential customers to your site.
Link popularity
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This optimization strategy is tedious and one that must be handled carefully, but it plays a vital role in your site's success in most search engines. It takes enormous time and energy to become interlinked on the web, but is well worth the effort. We have the patience and dedication to our customers to get the job done right.
Content pages
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This method of optimization can be extremely successful for web sites when needed. Sites that are graphic heavy, contain large amounts of scripting, or utilize frames, need specific help in attaining a top ranking in most search engines. We provide this boost though special powerful content pages that contain content relevant to your site.
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For smaller Web sites, optimization can be easily applied within the core of the HTML documents, and most changes go unnoticed. For larger web sites, relying on database connections and dynamic content, the solutions are a bit more complicated and may sometimes involve a little restructuring of the content. This most often results in a more concise and better structured page than before.
DMOZ directory search listing
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It may take several inquiries within a 6 months period, creating META tag for listing, thereafter it is automatically performed by 2 of our database Web Marketing engines. Monthly changes to this DMOZ listings are included.
Email marketing
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Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
Web rings page submission, Newsgroups
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A newsgroup is a repository for messages posted from many users in different locations, also known as discussion group. Newsgroups are technically distinct from, but functionally similar to, discussion forums on the Web. Newsreader software is used to read newsgroups. It is a highly effective means of distributing your agenda to like-minded individuals.
Link exchange program
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This application or allows to interactively exchange links with Websites of similar content. The major search engines determine the importance of a website based on the number of links pointing to it from other websites. Websites with an excessive number of incoming links are considered to be popular and important.
Add-on advertising
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Researching/testing profitability of paid listing for specific web site content and selected keywords based on BD output, special promotions depending on existing clients included on a monthly basis.
301 redirect
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For higher PR on the www. sub domain we recommend implementing a 301 redirect, if your web hosting provider offers this feature.
Regular content updates
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It is imperative to perform keyword phrase changes according the Search Engine's modifications, monthly single keyword updates, monthly resubmissions, monthly text modifications and enhancements.
Pay Per Click keyword updates
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We will use your supplied list of keywords that describe your site and products. By combining our keyword research expertise and pay per click understanding with your product knowledge, we can create an exceptional list of keywords.
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Due to your time constraints, this step is resolved after we have done the initial keyword research, so you do not waste your time on keywords we have already found.
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We then analyze your keywords on a monthly basis to see if search patterns for your site have changed. Often, what is popular today is not tomorrow, and by knowing the searchers, we are able to modify your pay per click keywords to take advantage of these changes.
INFO
This is not a complete list. There are many other tasks that can need to be performed for a successful Internet presence.
Actions that could get your Website banned (blacklisted)
Mirror Websites
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Mirror websites are sites with identical content but different URL's. This was once a method used to gain high rankings in the search engines, but since search engines are smarter now, this will only get you penalized or blacklisted. For more details please research webmasterworld.com.
Doorway Pages
- Doorways are pages with little real content for your visitors that are optimized to rank highly within the search engines. These pages are designed so that visitors will be transferred deeper into the website where the actual content lies. Navigation to the doorway pages are usually only seen by robots. For more details please research webmasterworld.com.
Invisible Text and Graphics
- Using invisible text (text the same or a very similar color to the background) was once used to spam a homepage and some inside pages with non-stop keywords and key-phrases. Also links to doorway pages and hidden site maps can be done with invisible text (or invisible graphics). Some designers will create a graphic link with a 1 pixel by 1 pixel raster image and link this to a hidden inner page such as a hidden site map. For more details please research webmasterworld.com.
Crosslinking Web Sites
- Cross-linking is exchanging links with sited that are not reciprocal interlinked. For example if you have an outboud link to another Web site, the spider will find it and spider this domain for a counterlink. You better make sure it is found. Link exchanging with a domain that does not counterlink back to your site from that specific domain your outbound link refers to is simply dangerous. The illusion of obtaining a better ranking by providing inbound-only links can and most likely will backfire, it is an old, cheap and futile attempt to trick out a Search Engine, and it has been around since the Search Engine's criteria's for ranking and placement included counting inbound links.
- For these methods large Search Engines like Yahoo, Google etc. could get your domain names black listed, excluded from search, filtered or even banned. People have had very bad experiences with PR0 though cross-linking and many have never recovered. For more details please research webmasterworld.com.
Submitting Pages Too Often
- Submitting the same pages to the search engines within a 24 hour period can get you penalized and may delay your website from being listed in the rankings. Some search engines believe that pages submitted sooner than every 30 days is too much. The 30 day rule is a good rule to follow when submitting to multiple search engines. For more details please research webmasterworld.com.
Using Irrelevant Keywords
- Using irrelevant keywords in a website's meta-tags and / or body copy in order to achieve high rankings will most certainly backfire. Search engines now want to see parity between these two areas and if your site is thought to be spamming with irrelevant keywords, you site will be penalized or blacklisted. For more details please research webmasterworld.com.
Automated Submissions to the Major Search Engines
- Using an automated service or software to submit your website to the search engines can be extremely counterproductive. Most of the major search engines and directories accept manual submissions but do not like to be spammed with the automated ones. For more details please research webmasterworld.com.
Cloaking
- Cloaking is the practice of deceiving both the search engine and the visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and the search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and the downfall of cloaking is that, if caught, the website can be banned permanently. For more details please research webmasterworld.com.
Using a Cheap or Free Web Host
- Using a cheap or free web host can hurt in the search engine rankings. Frequent downtime, pages taken down for exceeding the bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped from the search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yourname/yoursite. For more details please research webmasterworld.com.
Sharing an IP Address
- Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of the techniques mentioned above and your website still does not get re-listed by the search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by the search engines. For more details please research webmasterworld.com.
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